Our Integration with Klaviyo allows you to track various events related to your shipping and LABL guarantee processes. This integration provides valuable insights and automations based on customer interactions with your services.
Setting Up the Integration
To set up the Klaviyo integration with LABL, follow these steps:
Step 1: Navigate to your LABL Settings and select “Integrations”.
.Step 2: Search for “Klaviyo” and click on “Install".
.Step 3: Follow the on-screen instructions to authorize the integration.
.Step 4: Configure the event tracking settings as needed.
Utilizing Tracked Events
Once the integration is set up, you can use the tracked events to create automated workflows, segment your audience, and personalize your communications based on customer interactions.
Tracked Events
We track a range of events that fall into two main categories: Track and Guarantee. Below is a glossary of the specific events we track.
Glossary of Event Definitions and Examples:
Track Events:
Event: track/tracker/created
•Definition: This event is triggered when a new tracker is created for a shipment.
•Example Use: Trigger a welcome email to the customer when a new shipment is created, thanking them for their purchase and providing them with tracking information.
Event:. track/tracker/shipped
•Definition: This event occurs when a shipment has been shipped from the origin.
•Example Use: Send a notification email to the customer informing them that their order has been shipped, including the estimated delivery date and tracking link.
.Event: track/tracker/outfordelivery
•Definition: This event is triggered when a shipment is out for delivery to the recipient.
•Example Use: Trigger a reminder email or SMS to the customer when their order is out for delivery, encouraging them to prepare for its arrival.
Event: track/tracker/delivered
•Definition: This event occurs when a shipment has been successfully delivered to the recipient.
•Example Use: Send a delivery confirmation email asking for feedback or a review of the purchased product and offering a discount on their next purchase.
Event: track/tracker/expired
•Definition: This event is triggered when a shipment’s tracking has expired.
•Example Use: Notify the customer and customer support team when a tracking status has expired, prompting them to check on the shipment status.
Event: track/tracker/updated
•Definition: This event occurs when there is an update to the shipment’s tracking status.
•Example Use: Update the customer on any changes to their shipment status, such as a delay or an updated delivery date.
Event: track/tracker/exception
•Definition: This event is triggered when there is an exception or issue with the shipment (e.g., delivery failure, customs hold).
•Example Use: Send an alert to the customer and the support team if there is an issue with the shipment (e.g., delivery failure), providing next steps or support contact information.
Guarantee Events
Event: guarantee/shipping_protection/purchased
•Definition: This event is triggered when a shipping protection plan is purchased.
•Example Use: Confirm the purchase of shipping protection in an email and explain the benefits and coverage details to the customer.
.Event: guarantee/shipping_protection/claim_filed
•Definition: This event occurs when a claim is filed under the shipping protection plan.
•Example Use: Acknowledge receipt of a shipping protection claim and provide the customer with the next steps and expected timeline for resolution.
Event: guarantee/shipping_protection/claim_under_review
•Definition: This event is triggered when a filed claim is under review.
•Example Use: Update the customer on the status of their claim when it is under review, ensuring them that the process is ongoing.
Event: guarantee/shipping_protection/claim_approved
•Definition: This event occurs when a filed claim is approved.
•Example Use: Notify the customer that their shipping protection claim has been approved and detail the compensation or next steps.
Event: .guarantee/shipping_protection/claim_denied
•Definition: This event is triggered when a filed claim is denied.
•Example Use: Inform the customer that their shipping protection claim has been denied, providing reasons for the decision and possible alternatives.
Event: guarantee/returns/purchased
•Definition: This event occurs when a returns protection plan is purchased.
•Example Use: Confirm the purchase of a returns protection plan and explain how the customer can use it if needed.
Event: guarantee/returns/requested
•Definition: This event is triggered when a return is requested by the customer.
•Example Use: Send an email acknowledging the return request and provide instructions for shipping the item back.
Event: .guarantee/returns/item_shipped
•Definition: This event occurs when the returned item is shipped back to the merchant.
•Example Use: Notify the customer that their return item has been shipped back to the merchant, including tracking information if available.
Event: guarantee/returns/item_received
•Definition: This event is triggered when the returned item is received by the merchant.
•Example Use: Inform the customer that their returned item has been received and is being processed.
Event: guarantee/returns/exchange_processed
•Definition: This event occurs when an exchange is processed for the returned item.
•Example Use: Update the customer that their exchange has been processed and the new item is on its way.
.Event: guarantee/returns/refund_issued
•Definition: This event is triggered when a refund is issued for the returned item.
•Example Use: Notify the customer that their refund has been issued, including the amount and how it will be refunded (e.g., credit card, store credit).
Event: guarantee/returns/store_credit_issued
•Definition: This event occurs when store credit is issued for the returned item.
•Example Use: Inform the customer that store credit has been issued to their account and provide details on how to use it.
Event:. guarantee/product_protection/purchased
•Definition: This event is triggered when a product protection plan is purchased.
•Example Use: Confirm the purchase of product protection and explain the benefits and coverage details to the customer.
Event: .guarantee/product_protection/claim_filed
•Definition: This event occurs when a claim is filed under the product protection plan.
•Example Use: Acknowledge receipt of a product protection claim and provide the customer with the next steps and expected timeline for resolution.
Event: guarantee/product_protection/claim_approved
•Definition: This event is triggered when a filed claim is approved.
•Example Use: Notify the customer that their product protection claim has been approved and detail the compensation or next steps.
.Event: guarantee/product_protection/claim_denied
•Definition: This event occurs when a filed claim is denied.
•Example Use: Inform the customer that their product protection claim has been denied, providing reasons for the decision and possible alternatives.
Implementing the Examples in Klaviyo
Step-by-Step Guide to Creating an Automated Flow
1.Create a New Flow
•Go to the “Flows” tab in Klaviyo and click “Create Flow.”
•Choose “Create from Scratch” and name your flow (e.g., “Order Shipped Notification”).
2.Add a Trigger
•Select “Metric” and choose the relevant event (e.g., “track/tracker/shipped”).
•Configure any filters or additional conditions as needed.
3.Add Actions
•Drag and drop an “Email” or “SMS” action into the flow.
•Design the email/SMS content, including dynamic variables like order details and tracking links.
4.Set Timings and Additional Actions
•Configure delays, conditional splits, or additional actions based on your workflow requirements.
5.Review and Activate
•Review your flow for accuracy and activate it.
Example Workflow: Order Shipped Notification
1.Trigger: track/tracker/shipped
2.Email:
•Subject: “Your Order is on its Way!”
•Content: “Hi [First Name], your order #[Order Number] has been shipped. You can track it [here](Tracking Link). Estimated delivery: [Delivery Date]. Thank you for shopping with us!”
By setting up these flows, you can ensure timely and relevant communication with your customers, enhancing their overall experience with your brand.
FAQs
Q: How do I know if the integration is working?
•A: You can verify the integration by checking the event logs in your Klaviyo account. If events are being tracked correctly, they will appear in the logs.
Q: Can I customize the events that are tracked?
•A: Yes, you can customize which events are tracked by configuring the settings in your Klaviyo integration dashboard.
Support
For any questions or issues with the integration, please contact our support team at support@lablpx.com or visit our help center at help.lablpx.com